analytics & maintenance
Mineral | Sunstone combines both internal and external tools to keep track of your results. Results include many things: keyword ranking, click through and traffic analysis and conversion rate. Using those reports, we modify your SEP strategy and PPC campaign in order for your site to reach full potential. We also keep a close eye on your competitors and stay up to date on the constant changes in the Google algorithms.
We keep track of everything that happens, keep you informed and take action. Your SEM campaign manager has been trained to sort through the clutter of data to focus on the information that relates to your business model.
Statistics give you pictures of the past and present situations. We use them to plan the future and get the most out of your advertising dollars.